After the first appearance, the Privacy Sandbox page in Chrome 91 Canary was recently updated with a new logo and more details. The page says the initiative is available in certain regions and sites can try out the feature while using third-party cookies.
Google announced about Privacy Sandbox initiative that phases out third-party cookies in August 2019.
The company recently made a bold statement that it won’t track users on the web using alternate identifiers once it launches Privacy Sandbox.
Enable or disable Privacy Sandbox trials in Chrome
Ever since its first appearance, Google has updated and provided more information in Chrome Canary.
The details can be seen by visiting menu > Settings > Privacy and Security > Privacy sandbox or loading chrome://settings/privacySandbox in address bar will do.
The page sheds about privacy-preserving techniques and alternatives to cross-site tracking sites can use for their services and content when Privacy Sandbox trials enabled, with a little info:
- Advertisers can learn thousands of users share a similar interest -like a crowd at a concert – and select ads for the crowd, rather than a person,
- advertisers can study the effectiveness of ads in a way that does not track you across sites.
The feature is still in development and may take months or more time for it to be available to the public.
The search engine giant is committed to the private initiative and is hiring people for the same.
Chrome is expanding in DC and looking to hire a few Engineering Managers to lead Trust and Safety teams, including one new team on the Privacy Sandbox. If you’re interested in helping us improve security and privacy on the web, please apply or ping 4 infohttps://t.co/Un93mU3FbY
— Brad Lassey (@blassey) March 2, 2021
Google may still display relevant ads without tracking you on the web through Privacy Sandbox.
An advertising company owning a web browser taking steps to protect your privacy and promises it doesn’t track you through other ways? What do you say? Let us know in the comments below
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