Earlier this year, Mozilla ran an experiment in the beta channel by displaying an occasional sponsored story in Recommended by Pocket section on New Tab Page. Mozilla is now expanding the sponsored content to beta and Nightly channel and prepping to ship the feature with Firefox 60, this May to users in the U.S.
Mozilla on showing sponsored stories from Pocket on Firefox New Tab says, users’ privacy won’t be sacrificed for personalization. Firefox or for that matter Pocket, won’t collect any data and personalized pocket stories will still be shown to you even if you opt-out of data collection in Firefox Preferences. You can disable Pocket Recommendations in New Tab Page if you don’t like them.
Recommendations from Pocket are currently available to Firefox users in U.S, Germany and Canada. If you’re receiving Pocket Recommendation, from time to time, Mozilla occasionally may show a sponsored story and it will be clearly labelled as ‘Sponsored’ for identification.
The company, which ran quite a number of experiments over the last months, believes they can create personalized sponsored content that provides value to users without putting their privacy in danger.
Firefox also gives users control to hide a story if they’re not interested or they can disable sponsored stories by visiting New Tab Preferences.
You can find articles related to Firefox 60 below.
- Firefox 60: Mozilla moves Cookie Settings to Site Data Section
- Firefox 60: completely disable Firefox Sync
