Mozilla is rolling out Google & Amazon Search Shortcuts to Firefox Users in US

Here Mozilla has come up with a new move that not only improves their revenue, but also helps increase the number of searches from their partners. The company has announced they’re rolling out search shortcuts feature to Firefox users in the US  today that makes ‘search experience even faster and straightforward’, where Google and Amazon will be pinned as top sites on the browser new Tab page.

Firefox Search Shortcuts rolling out to US

When a user clicks on either of the shortcut under top sites, the focus will be shifted to the awesome bar with that keyword – @Google or [email protected] that search engine filled in and searching happens for the search term or phrase entered by the user without needing for the page to load.

Google Amazon top site search shortcuts

While we believe this is just a ploy to improve their revenue from Search engines, Mozilla doesn’t want to roll out the feature to all as they fear that will result in a backlash.

” We are currently exploring how to expand this utility outside of US. We expect to learn a great deal from coming weeks by analyzing user sentiment and usage of the new feature. User feedback and comments will help us determine next steps and future improvements”

Disable or remove Top Site Search shortcuts, Amazon and Google

Mozilla says these shortcuts can be easily removed. If you want to remove one

1. Right click on dots icon and select unpin

2. Done.

To disable the default search shortcuts

1. Visit about:config

2. Find the preference and change itsbrowser.newtabpage.activity-stream.improvesearch.topSiteSearchShortcuts value to false.

If the above preference doesn’t exist, create a new boolean preference with that name and set its value to false.

So are you going to use those shortcuts for searching in Firefox? Let us know in the comments below.

Venkat Eswarlu

Venkat is an independent technology journalist and the founder of Techdows. He has been covering web browsers, Windows, and software news since 2009. His exclusive scoops on Chrome, Firefox, and Edge features have been cited by Forbes, TechCrunch, Wired, CNET, and other major publications.

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