Chrome already doesn’t allow third-party cookies by default in Incognito mode. That’s not enough and to make the web more private for users, Google is planning to kill 3rd-party cookies forever. The company wants to put cross-browser tracking under control through a new initiative called ‘Privacy Sandbox. The feature bits made into Chrome 89 Canary today.
What is Chrome’s Privacy Sandbox
Chromium’s Privacy Sandbox project mission is to “Create a thriving web ecosystem that is respectful of users and private by default”.
Third-party cookies track users’ browsing activity. Google wants to replace them with technologies and browser APIs. The company aiming to ensure users still get relevant ads post- privacy sandbox work on the web.
Enable Privacy Sandbox in Chrome
- Launch Chrome browser
- Visit chrome://flags
- Search for “Privacy Sandbox Settings”
- Click on the dropdown arrow and select “Enabled”
- Restart the browser
After that, navigate to Settings > Privacy and Security,
Select “Privacy Sandbox” or head to “chrome://settings/privacySandbox”.
As of now, the Privacy Sandbox page is a placeholder with more code needed to land for feature settings and options to visible to know what is going to offer to the users and how it works. After all, the feature expected to be available by end of 2022.
Meanwhile, Google has laid out plans to remove third-party cookies in three phases:
- Separate first and third-party cookies
- Create first-party sets
- Remove third-party cookies
What’s your take on Chrome’s Privacy Sandbox feature? Let us know in the comments below
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