Rather than each website charging users with subscription fees to view articles, Mozilla now testing “Ad-free internet” service in Firefox browser powered by Scroll, which they announced a while back. With this new paid service, Firefox lets you read your favorite websites on any device by paying $4.99 per month.
As Firefox blocks tracking ads by default in regular and private browsing mode, this may impact small websites that rely on ad revenue, to strike a balance so that both users and publishers can benefit Mozilla is collaborating with Scroll, a service that offers ad-free reading experience on a certain set of popular news sites such as Atlantic, The Verge, Buzzfeed, Gizmodo, etc.
Mozilla’s new “Ad-free Internet by Firefox” product with the motto “support the sites you love, avoid the ads you hate”, is currently in beta. Firefox now asking a small group of users to try this, you can signup and see more details about the service on this page.
The page informs Mozilla partnered with select websites to give “better journalism experience” to users and says the payment will be directly handed over to websites on which you read.
The users subscribed to the service also gets “access audio versions of articles, bookmarks that are seamlessly synced across the devices, exclusive top recommended reads and an app that helps you find and finish great content (this could be (pocket)”.
As per the product landing page, the service works on content in blogs, twitter, and Reddit. You can able to resume reading the article fon your smartphone from where you left off on the desktop. This is one more step towards generating revenue for Mozilla instead of relying heavily on search deal.
You can request for an invite on Scroll here, you need to enter your email address to join for early access.
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