Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells $16,039.14 in Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 20,563 shares of Direct Digital stock in a transaction on Wednesday, March 26th. The stock was sold at an average price of $0.78, for a total transaction of $16,039.14. Following the completion of the transaction, the president now directly owns 12,186 shares of the company’s stock, valued at $9,505.08. The trade was a 62.79 % decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

W Keith Smith also recently made the following trade(s):

• On Monday, March 24th, W Keith Smith sold 10,300 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total value of $7,828.00.
• On Friday, March 21st, W Keith Smith sold 5,831 shares of Direct Digital stock. The stock was sold at an average price of $0.76, for a total value of $4,431.56.
• On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The stock was sold at an average price of $0.80, for a total transaction of $8,136.80.
• On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The stock was sold at an average price of $0.73, for a total transaction of $6,319.61.
• On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The stock was sold at an average price of $0.77, for a total value of $12,222.98.
• On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The stock was sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Stock Performance

Shares of DRCT opened at $1.33 on Friday. The stock has a market capitalization of $19.50 million, a PE ratio of -1.14 and a beta of 6.61. The company has a 50 day moving average price of $1.05 and a 200-day moving average price of $1.68. Direct Digital Holdings, Inc. has a fifty-two week low of $0.51 and a fifty-two week high of $16.37.

Direct Digital (NASDAQ:DRCT) last posted its earnings results on Thursday, March 27th. The company reported ($0.54) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.78) by $0.24. Direct Digital had a negative return on equity of 25.66% and a negative net margin of 5.61%. The company had revenue of $9.08 million for the quarter, compared to analyst estimates of $13.82 million. Equities research analysts forecast that Direct Digital Holdings, Inc. will post -1.91 EPS for the current year.

Institutional Investors Weigh In On Direct Digital

An institutional investor recently bought a new position in Direct Digital stock. Citadel Advisors LLC bought a new position in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) during the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned 0.30% of Direct Digital as of its most recent SEC filing. Institutional investors own 4.02% of the company’s stock.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.