Insider Selling: Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells 14,881 Shares of Stock

Posted by Tech Dows on Mar 18th, 2025

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) President W Keith Smith sold 14,881 shares of the business’s stock in a transaction on Wednesday, March 12th. The shares were sold at an average price of $0.83, for a total transaction of $12,351.23. Following the completion of the transaction, the president now directly owns 115,841 shares in the company, valued at $96,148.03. This represents a 11.38 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink.

W Keith Smith also recently made the following trade(s):

On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The shares were sold at an average price of $0.77, for a total transaction of $12,222.98.

Direct Digital Stock Performance

Shares of DRCT opened at $0.80 on Tuesday. The stock has a market capitalization of $11.72 million, a P/E ratio of -0.68 and a beta of 6.61. The company’s fifty day moving average is $1.14 and its two-hundred day moving average is $1.78. Direct Digital Holdings, Inc. has a 1 year low of $0.51 and a 1 year high of $35.88.

Hedge Funds Weigh In On Direct Digital

An institutional investor recently bought a new position in Direct Digital stock. Citadel Advisors LLC bought a new position in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) during the 4th quarter, according to its most recent 13F filing with the SEC. The fund bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned approximately 0.30% of Direct Digital as of its most recent filing with the SEC. Institutional investors own 4.02% of the company’s stock.

Direct Digital Company Profile

(Get Free Report)

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.