StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Equities researchers at StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research report issued on Tuesday. The brokerage set a “hold” rating on the stock.

Separately, Craig Hallum reaffirmed a “hold” rating and set a $8.00 price target (down from $18.00) on shares of comScore in a research report on Thursday, August 29th.

comScore Stock Performance

Shares of SCOR opened at $6.74 on Tuesday. The business’s 50-day moving average is $6.80 and its two-hundred day moving average is $9.11. The company has a market capitalization of $32.97 million, a P/E ratio of -0.31 and a beta of 1.13. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.97.

Institutional Investors Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 as of its most recent SEC filing. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.