Taboola.com (NASDAQ:TBLA – Get Free Report) and Flutter Entertainment (NYSE:FLUT – Get Free Report) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, institutional ownership, risk and valuation.
Analyst Ratings
This is a summary of recent recommendations for Taboola.com and Flutter Entertainment, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taboola.com | 0 | 3 | 3 | 0 | 2.50 |
| Flutter Entertainment | 0 | 0 | 20 | 1 | 3.05 |
Taboola.com currently has a consensus target price of $4.38, suggesting a potential upside of 59.09%. Flutter Entertainment has a consensus target price of $312.06, suggesting a potential upside of 34.32%. Given Taboola.com’s higher possible upside, research analysts plainly believe Taboola.com is more favorable than Flutter Entertainment.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Taboola.com | -1.96% | -1.68% | -1.04% |
| Flutter Entertainment | -6.86% | -4.52% | -1.85% |
Valuation & Earnings
This table compares Taboola.com and Flutter Entertainment”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taboola.com | $1.77 billion | 0.46 | -$82.04 million | ($0.01) | -275.00 |
| Flutter Entertainment | $14.05 billion | 2.93 | -$1.22 billion | $0.22 | 1,056.00 |
Taboola.com has higher earnings, but lower revenue than Flutter Entertainment. Taboola.com is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
42.9% of Taboola.com shares are held by institutional investors. 22.4% of Taboola.com shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
About Flutter Entertainment
Flutter Entertainment plc operates as a sports betting and gaming company in the United Kingdom, Ireland, Australia, the United States, Italy, and internationally. The company operates through four segments: UK & Ireland, Australia, International, and US. It offers sports betting, iGaming, daily fantasy sports, online racing wagering, and TV broadcasting products; sportsbooks and exchange sports betting products, and gaming products; and online sports betting. In addition, it provides online poker, casino, and rummy. Further, it provides sports betting and gaming services through paddypower.com, betfair.com, sportsbet.com.au, tvg.com, us.betfair.com, fanduel.com, adjarabet.com, pokerstars.com, Skybet.com, tombola.com, sisal.com, and maxbet.rs websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, TVG, Stardust, Junglee Games, and Adjarabet brands, as well as live poker tours and events. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in Dublin, Ireland.
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