Insider Selling: Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells 15,874 Shares of Stock

Posted by Tech Dows on Mar 17th, 2025

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) President W Keith Smith sold 15,874 shares of the business’s stock in a transaction dated Friday, March 14th. The stock was sold at an average price of $0.77, for a total transaction of $12,222.98. Following the completion of the sale, the president now owns 96,164 shares in the company, valued at $74,046.28. This represents a 14.17 % decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

W Keith Smith also recently made the following trade(s):

On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The stock was sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Stock Down 5.9 %

Shares of Direct Digital stock traded down $0.05 on Monday, hitting $0.73. The company’s stock had a trading volume of 60,969 shares, compared to its average volume of 820,773. Direct Digital Holdings, Inc. has a 52-week low of $0.51 and a 52-week high of $35.88. The firm has a fifty day moving average price of $1.15 and a 200-day moving average price of $1.79. The company has a market capitalization of $10.75 million, a P/E ratio of -0.63 and a beta of 6.61.

Institutional Inflows and Outflows

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC bought a new stake in Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned about 0.30% of Direct Digital at the end of the most recent quarter. Institutional investors own 4.02% of the company’s stock.

About Direct Digital

(Get Free Report)

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.