Zeta Global (NYSE:ZETA) Trading 4.5% Higher – Here’s Why

Zeta Global Holdings Corp. (NYSE:ZETA)’s share price traded up 4.5% during trading on Friday . The stock traded as high as $14.56 and last traded at $14.32. 1,725,709 shares were traded during mid-day trading, a decline of 72% from the average session volume of 6,272,150 shares. The stock had previously closed at $13.70.

Wall Street Analysts Forecast Growth

Several equities research analysts recently commented on the stock. Needham & Company LLC reiterated a “buy” rating and issued a $43.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. Royal Bank of Canada reduced their target price on shares of Zeta Global from $43.00 to $40.00 and set an “outperform” rating on the stock in a report on Friday, January 3rd. B. Riley restated a “buy” rating and issued a $44.00 target price on shares of Zeta Global in a report on Wednesday, February 26th. Canaccord Genuity Group restated a “buy” rating and issued a $28.00 target price on shares of Zeta Global in a report on Wednesday, February 26th. Finally, Morgan Stanley upped their target price on shares of Zeta Global from $23.00 to $25.00 and gave the company an “equal weight” rating in a report on Wednesday, February 26th. Four research analysts have rated the stock with a hold rating, eleven have issued a buy rating and one has given a strong buy rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $36.86.

Zeta Global Stock Performance

The stock’s 50-day moving average is $18.70 and its 200-day moving average is $23.09. The stock has a market cap of $3.31 billion, a price-to-earnings ratio of -19.87, a P/E/G ratio of 1.65 and a beta of 1.18. The company has a current ratio of 3.32, a quick ratio of 3.32 and a debt-to-equity ratio of 0.41.

Institutional Trading of Zeta Global

A number of institutional investors and hedge funds have recently bought and sold shares of ZETA. Optiver Holding B.V. increased its position in Zeta Global by 60.9% during the 4th quarter. Optiver Holding B.V. now owns 1,406 shares of the company’s stock worth $25,000 after purchasing an additional 532 shares in the last quarter. Rakuten Securities Inc. acquired a new stake in Zeta Global during the 4th quarter worth approximately $27,000. Coppell Advisory Solutions LLC increased its position in Zeta Global by 244.1% during the 4th quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company’s stock worth $31,000 after purchasing an additional 1,201 shares in the last quarter. SBI Securities Co. Ltd. acquired a new stake in Zeta Global during the 4th quarter worth approximately $33,000. Finally, Point72 Hong Kong Ltd acquired a new stake in Zeta Global in the fourth quarter valued at approximately $33,000. Institutional investors and hedge funds own 87.75% of the company’s stock.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.