Analyzing GoHealth (NASDAQ:GOCO) & Zhibao Technology (NASDAQ:ZBAO)

GoHealth (NASDAQ:GOCO) and Zhibao Technology (NASDAQ:ZBAO) are both small-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations and earnings.

Profitability

This table compares GoHealth and Zhibao Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
GoHealth	-4.32%	-17.17%	-4.58%
Zhibao Technology	N/A	N/A	N/A

Insider and Institutional Ownership

24.2% of GoHealth shares are owned by institutional investors. 35.0% of GoHealth shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for GoHealth and Zhibao Technology, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoHealth	0	1	0	0	2.00
Zhibao Technology	0	0	0	0	0.00

GoHealth presently has a consensus target price of $13.00, suggesting a potential downside of 20.32%. Given GoHealth’s stronger consensus rating and higher probable upside, equities research analysts clearly believe GoHealth is more favorable than Zhibao Technology.

Earnings & Valuation

This table compares GoHealth and Zhibao Technology”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoHealth	$686.46 million	0.54	-$63.26 million	($1.72)	-9.49
Zhibao Technology	$183.67 million	0.23	N/A	N/A	N/A

Zhibao Technology has lower revenue, but higher earnings than GoHealth.

Summary

GoHealth beats Zhibao Technology on 6 of the 9 factors compared between the two stocks.

About GoHealth

GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.

About Zhibao Technology

Zhibao Technology Inc., through its subsidiaries, provides digital insurance brokerage services in China. It also offers managing general underwriter services; and offline insurance brokerage consulting services. The company was founded in 2015 and is based in Shanghai, China.