Baozun (NASDAQ:BZUN) Shares Cross Above 50-Day Moving Average – Should You Sell?

Baozun Inc. (NASDAQ:BZUN)’s stock price crossed above its 50 day moving average during trading on Friday . The stock has a 50 day moving average of $2.81 and traded as high as $3.07. Baozun shares last traded at $3.05, with a volume of 355,270 shares trading hands.

Analyst Upgrades and Downgrades

Several research firms have weighed in on BZUN. Citigroup boosted their price objective on Baozun from $3.90 to $4.20 and gave the stock a “buy” rating in a research report on Tuesday, November 26th. StockNews.com raised shares of Baozun from a “hold” rating to a “buy” rating in a research note on Friday, January 17th.

Baozun Stock Up 5.9 %

The stock has a fifty day moving average of $2.81 and a 200 day moving average of $2.77.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings data on Thursday, November 21st. The technology company reported ($0.21) EPS for the quarter. Baozun had a negative net margin of 2.55% and a negative return on equity of 5.58%.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of BZUN. Dimensional Fund Advisors LP lifted its position in shares of Baozun by 23.4% in the second quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after purchasing an additional 117,502 shares in the last quarter. Connor Clark & Lunn Investment Management Ltd. boosted its position in Baozun by 9.5% in the 3rd quarter. Connor Clark & Lunn Investment Management Ltd. now owns 490,771 shares of the technology company’s stock valued at $1,757,000 after buying an additional 42,524 shares during the last quarter. Barclays PLC lifted its holdings in Baozun by 2,153.5% in the third quarter. Barclays PLC now owns 160,000 shares of the technology company’s stock valued at $573,000 after buying an additional 152,900 shares during the period. Walleye Capital LLC increased its stake in shares of Baozun by 203.4% in the 3rd quarter. Walleye Capital LLC now owns 150,441 shares of the technology company’s stock valued at $539,000 after acquiring an additional 100,852 shares during the last quarter. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC bought a new stake in Baozun in the 3rd quarter valued at approximately $353,000. 47.29% of the stock is owned by institutional investors and hedge funds.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.