Taboola.com (NASDAQ:TBLA – Get Free Report) and GDS (NASDAQ:GDS – Get Free Report) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, institutional ownership, earnings, analyst recommendations, dividends and profitability.
Analyst Recommendations
This is a summary of current ratings and target prices for Taboola.com and GDS, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Taboola.com | 0 | 0 | 4 | 0 | 3.00 |
| GDS | 0 | 1 | 2 | 1 | 3.00 |
Taboola.com currently has a consensus price target of $5.31, suggesting a potential upside of 33.82%. GDS has a consensus price target of $18.47, suggesting a potential downside of 9.52%. Given Taboola.com’s higher possible upside, analysts plainly believe Taboola.com is more favorable than GDS.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Taboola.com | -1.96% | -1.68% | -1.04% |
| GDS | -35.97% | -8.22% | -1.99% |
Institutional & Insider Ownership
42.9% of Taboola.com shares are owned by institutional investors. Comparatively, 33.7% of GDS shares are owned by institutional investors. 22.4% of Taboola.com shares are owned by company insiders. Comparatively, 8.0% of GDS shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Taboola.com and GDS”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Taboola.com | $1.44 billion | 0.81 | -$82.04 million | ($0.10) | -39.70 |
| GDS | $1.40 billion | 2.77 | -$606.18 million | ($3.05) | -6.69 |
Taboola.com has higher revenue and earnings than GDS. Taboola.com is trading at a lower price-to-earnings ratio than GDS, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Taboola.com has a beta of 1.29, indicating that its share price is 29% more volatile than the S&P 500. Comparatively, GDS has a beta of 0.18, indicating that its share price is 82% less volatile than the S&P 500.
Summary
Taboola.com beats GDS on 11 of the 13 factors compared between the two stocks.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
About GDS
GDS Holdings Limited, together with its subsidiaries, develops and operates data centers in the People's Republic of China. The company provides colocation services comprising critical facilities space, customer-available power, racks, and cooling; managed hosting services, including business continuity and disaster recovery, network management, data storage, system security, operating system, database, and server middleware services; managed cloud services; and consulting services. It serves cloud service providers, large Internet companies, financial institutions, telecommunications and IT service providers, and large domestic private sector and multinational corporations. GDS Holdings Limited was founded in 2001 and is headquartered in Shanghai, the People's Republic of China.
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