UBS Group Issues Pessimistic Forecast for Harley-Davidson (NYSE:HOG) Stock Price

Harley-Davidson (NYSE:HOG) had its target price lowered by investment analysts at UBS Group from $40.00 to $35.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The firm currently has a “neutral” rating on the stock. UBS Group’s price objective indicates a potential upside of 5.45% from the company’s previous close.

HOG has been the subject of several other research reports. Baird R W lowered shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 2nd. Bank of America cut their target price on Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a research note on Tuesday, October 15th. Citigroup lowered their price target on Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating for the company in a report on Friday, October 25th. Finally, Robert W. Baird cut shares of Harley-Davidson from an “outperform” rating to a “neutral” rating and decreased their target price for the company from $44.00 to $40.00 in a research report on Wednesday, October 2nd. Four investment analysts have rated the stock with a hold rating and four have assigned a buy rating to the stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $42.57.

Harley-Davidson Stock Down 0.5 %

Shares of NYSE:HOG traded down $0.16 during trading hours on Thursday, hitting $33.19. The company’s stock had a trading volume of 205,585 shares, compared to its average volume of 1,735,445. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. The company has a market capitalization of $4.37 billion, a price-to-earnings ratio of 7.49, a P/E/G ratio of 0.41 and a beta of 1.46. The firm’s fifty day moving average price is $35.74 and its 200 day moving average price is $35.35. Harley-Davidson has a 52 week low of $26.35 and a 52 week high of $44.16.

Harley-Davidson declared that its board has authorized a stock buyback plan on Thursday, July 25th that allows the company to buyback $1.00 billion in shares. This buyback authorization allows the company to repurchase up to 19.4% of its stock through open market purchases. Stock buyback plans are generally a sign that the company’s management believes its stock is undervalued.

Insider Activity at Harley-Davidson

In other news, Director Maryrose Sylvester sold 4,278 shares of the stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total transaction of $137,965.50. Following the transaction, the director now directly owns 17,687 shares in the company, valued at $570,405.75. This represents a 0.00 % decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. 0.87% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Harley-Davidson

A number of institutional investors have recently added to or reduced their stakes in the company. LSV Asset Management raised its stake in shares of Harley-Davidson by 17.3% during the second quarter. LSV Asset Management now owns 5,705,775 shares of the company’s stock valued at $191,372,000 after purchasing an additional 842,407 shares during the period. Dimensional Fund Advisors LP lifted its holdings in shares of Harley-Davidson by 12.8% in the 2nd quarter. Dimensional Fund Advisors LP now owns 6,248,512 shares of the company’s stock worth $209,576,000 after purchasing an additional 708,260 shares during the last quarter. American Century Companies Inc. boosted its position in Harley-Davidson by 42.8% during the 2nd quarter. American Century Companies Inc. now owns 2,263,919 shares of the company’s stock valued at $75,932,000 after purchasing an additional 678,092 shares during the period. Vanguard Group Inc. grew its stake in Harley-Davidson by 3.5% during the 1st quarter. Vanguard Group Inc. now owns 13,428,716 shares of the company’s stock worth $587,372,000 after buying an additional 452,536 shares during the last quarter. Finally, SG Capital Management LLC bought a new stake in Harley-Davidson in the first quarter valued at $11,797,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.