Reviewing TruGolf (NASDAQ:TRUG) & Solo Brands (NYSE:DTC)

Solo Brands (NYSE:DTCGet Free Report) and TruGolf (NASDAQ:TRUGGet Free Report) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, valuation, dividends and profitability.

Volatility & Risk

Solo Brands has a beta of 2.57, indicating that its share price is 157% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.74, indicating that its share price is 174% less volatile than the S&P 500.


This table compares Solo Brands and TruGolf’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Solo Brands -23.52% 6.99% 4.31%
TruGolf N/A N/A -18.40%

Valuation and Earnings

This table compares Solo Brands and TruGolf’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Solo Brands $494.78 million 0.39 -$111.35 million ($2.01) -1.04
TruGolf N/A N/A -$400,000.00 N/A N/A

TruGolf has lower revenue, but higher earnings than Solo Brands.

Analyst Ratings

This is a summary of current ratings for Solo Brands and TruGolf, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Solo Brands 1 6 1 0 2.00
TruGolf 0 0 0 0 N/A

Solo Brands currently has a consensus price target of $3.54, indicating a potential upside of 69.46%. Given Solo Brands’ higher probable upside, equities research analysts clearly believe Solo Brands is more favorable than TruGolf.

Institutional and Insider Ownership

84.5% of Solo Brands shares are owned by institutional investors. Comparatively, 3.2% of TruGolf shares are owned by institutional investors. 0.7% of Solo Brands shares are owned by insiders. Comparatively, 37.2% of TruGolf shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


Solo Brands beats TruGolf on 7 of the 10 factors compared between the two stocks.

About Solo Brands

(Get Free Report)

Solo Brands, Inc. operates a direct-to-consumer platform that offers outdoor and lifestyle branded products in the United States. The company provides camp stoves under the Solo Stove Lite brand name; fire pits under the Solo Stove brand name; kayaks under the Oru brand name; paddle boards under the ISLE brand name; and storage solutions for fire pits, firewood, and other accessories. It also offers swim trunks, casual shorts, sport products, polos, shirts, and lounge products under the Chubbies brand name; consumables, such as color packs, starters, natural charcoal, fuel, pellets, and firewood products; and accessories comprising shelters, shields, roasting sticks, tools, paddles, and pumps under the Solo Stove, Oru, and ISLE brands. Solo Brands, Inc. was founded in 2011 and is headquartered in Grapevine, Texas.

About TruGolf

(Get Free Report)

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

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