First look at Chrome’s Privacy Review feature

Google Chrome, the world’s most used browser has privacy issues. Google announced it will postpone FLoC until 2023 that will remove third-party cookies. After the Safety check, Google now integrating a subpage into Privacy and security settings that allow users to hunt for privacy issues in Chrome. The “Privacy  Review” feature is now available in Chrome 94 Canary to take a look at.

Make searches and browsing better card
Chrome Privacy Review’s Search and browsing optimization settings Review card

Chrome blocks third-party cookies by default in Incognito mode, but not in normal browsing.

Removing tracking cookies causes advertisers to lose money and may break websites when users browse.

Google is working on FLoC to balance this out. But, the company has stopped feature rollout for another two years.

Meanwhile, there is a new Privacy and Security review feature available in the Chrome development build.

The Privacy Review feature exists for some time back behind a flag, it started working today, and reveals what features you’re using in Chrome at expense of your Privacy.

Google says you can “review your current settings for most critical privacy and security controls” with this.

To get started, ensure you’re using the latest Chrome canary 94.0.4600.0 or later

Hands-on Chrome’s Privacy Review

  1. Visit chrome://flags
  2. Search for “Privacy Review”, Enable it, and restart the browser.
    Chrome Privacy Review flag
  3. Click on the menu  and select Settings
  4. Select Privacy and security
  5. Click on Privacy and Security reviewPrivacy and security Review
  6. Click Let’s go, followed by Click on Next and click “Back to Settings” when the review is complete.
    new Privacy and security Review subpage

With the “Make searches and browsing better” card available today, Chrome reveals “What you Get”, “What you Share with Google”:

I.You’ll get faster browsing when you share URLs of Pages you visit with Google

Example: “proactively load specific further content based on the current Page”

II. You’ll get improved browsing when the URLs are shared with Google to understand browsing behavior

For instance: Chrome shows suggestions in the Omnibox before you start typing.

III. Improved Chrome using Page metrics.

This is just the first card, more cards coming your way to check Chrome Settings. Hope you like it.

More on Chrome:

Google to make Chrome’s Keyword Search feature more discoverable and useful

Chrome on the desktop gets Native Screenshot Tool

Chrome is integrating Memories into History Page

Chrome 94: Chrome Settings page is updated to improve navigation

Here are new Chrome Actions you can run in Chrome 92

Venkat Eswarlu

Venkat is an independent technology journalist and the founder of Techdows. He has been covering web browsers, Windows, and software news since 2009. His exclusive scoops on Chrome, Firefox, and Edge features have been cited by Forbes, TechCrunch, Wired, CNET, and other major publications.

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