After notifying Nightly users about the changes to New Tab Page through a tour, Mozilla has announced today that it will show suggested tiles (appear based on user interests) on New Tab Page to Firefox beta (coming next week, could be version 39) users and later, they will appear to users on release channel. Promoted or sponsored tiles are clearly labeled as such (check the screenshot below).
“So what happens next? Suggested Tiles will be going to Beta soon and then live later in the summer. Initially, users will first see “Affiliate” Tiles advertisements for other Mozilla causes and Firefox products before Suggested Tiles from our content partners appear. Note that we’ll be rolling out the product in phases starting first with Firefox users in the US.”
Removing Suggested Tiles from Firefox New Tab Page
1. Click on Gear icon, uncheck ‘include suggested sites’.
Tip: To get rid of tiles completely from New Tab page, select ‘Show blank page’ in the ‘New tab controls’ menu.
Luckily, non-profit Mozilla is giving users a way to opt-out of suggested tiles from being displayed to them.
Turn on Do Not Track in browser and forget about sponsored aka suggested tiles
1. Enable ‘Do Not Track’ in Firefox browser: Options > Privacy, check ‘Tell Sites that I do not want to be tracked’.
“if you set DNT=1, it is possible that you may not be receiving Suggested Tiles. You can very simply enable them on the new tab page with the cogwheel. We made the decision to opt users out of all sponsored Tiles experiences if they have DNT=1 quite early on, as we believe that most DNT early adopters are seeking to opt out of all advertising experiences. However, it’s important to understand that no tracking is involved in delivering Tiles. “