Security company Avira seems going in right way these days, recently they’ve announced Browser Safety feature which to be offered in place of Avira SearchFree Toolbar, that’s one happy news for Avira Free AV users, here is another one- Avira has decided to stop their popup ads that nags users to upgrade their premium product. This will comes into effect from October 1, 2013 onwards. Till then, Avira will shows notifier ads but they inform you about their demise.

Avira to pull Notifier Ads from Free Antivirus

This is what Avira said in their blog  “We also never liked it (notifier ads). We used it because we wanted to finance the Free Antivirus so that we continue to be able to offer free good quality security to the millions of users that are counting on it. But, soon we realized that despite the fact that it paid for a small percentage of the costs, it pushed away exactly the users for which we were striving to make the updates more frequent.”.

Avira notifier or popup ad