There is no need to separately sign-in and visit Google Analytics and webmaster tools sites in your browser from now onwards as you can access Webmaster Tools data in Google Analytics, provided you need to associate a site in Webmaster Tools with Google Analytics web property. Many publishers requested for integration of Google Webmaster tools and Google Analytics, which Google now fulfilled or made available for everyone.
You can access search reports from Google Webmaster Tools right in Google Analytics, this includes: query information, clicks, impressions, clickthrough rate, and average position.
Linking Google Webmaster tools and Analytics accounts
1. Sign into Webmaster tools, click Manage site>select Google Analytics property
2. Select Analytics web property and click save button to save the changes.
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